Men have a considerable advantage over women when it comes to ageing of the skin. The male hormone, testosterone, can account for a 25% increase in the thickness of the epidermis, with an increased collagen density. Men also have increased sebum production, which naturally protects the skin against dehydration.
Theoretically, with all these advantages over women, a man’s skin should appear to be about 15 years younger than a woman of the same age. However, this difference in age is not always obvious due to poor skin care routines, certain occupations, infrequent use of sun protection and various outdoor activities. The use of drying shaving foams and alcohol-based after-shave lotions further exacerbates the problem of superficial dehydration, which leads to the formation of fine lines.
The following uni-sex items in the Vitaderm range are recommended for men as an introduction to Vitaderm’s skin care program. These items will ensure that the complexion takes on a fresh, young appearance.
This oil-gel formulation offers exceptional deep cleansing properties and is used before the Mild Gel Cleanser, or in place of the wash for a deep, pore-cleansing effect. Apply to a dry skin with light circular movements for approximately 30 seconds. Dampen fingertips to emulsify, continuing the circular movements. Remove with warm water. The Pre-Cleanse removes without an oily trace.
MILD GEL CLEANSER
Exceptionally mild, yet very effective. Use a small amount of the cleanser and work up a copious lather between the hands with a few drops of water. Apply the lather to the skin rather than the gel itself. Remove with warm water.
This oil-free serum is rich in pure bio-available vitamin C to brighten the complexion. The addition of hyaluronic acid – a natural component of young, healthy skin – ensures supple, hydrated skin. Follow with the application of the Ultra-Light Moisture Cream if the skin tends to be dry.
ULTRA-LIGHT MOISTURE CREAM
The light texture of this emulsion makes it ideal for men. Phyto Active ingredients, such as sandalwood and chamomile help soothe sensitive skin. It may be used in the morning and/or evening.
Phyto extracts of chamomile, lavender and sandalwood make this the ultimate skin conditioner for men. Apply a miniscule amount of complex over the moisture cream as part of the evening routine to increase the skin’s resilience.
The Soothing Complex may also be applied in a thin layer before the chosen shaving foam, to ensure a comfortable shave.
Recommended morning routine after shaving:
- Radian-C Serum
- Ultra-Light Moisture Cream (optional)
Recommended evening routine:
- Pre-Cleanse and/or Mild Gel Cleanser
- Ultra-Light Moisture Cream
- Soothing Complex
Weekly Skin Conditioning
Exfoliate once or twice a week with Skin Polishing Cream, focusing on the nose and forehead, for the prevention of blocked pores. To ensure optimal skin hydration, apply Skin Renewal Gel as a mask after exfoliation. Rinse to remove after 15-20min and apply the Ultra-Light Moisture Cream to protect against moisture loss.
A special Introductory Kit for Men is available during December, containing the above mentioned products.
Normal Price: R412.00
Special Price: R329.60
Offer valid until 15 December 2015